The Bon Vivants was founded in 2009. In the early years of the company, The Bon Vivants offered a multitude of hospitality consulting, cocktail and event services before settling into its primary emphasis as an agency that engages with spirits brands to create and manage trade advocacy marketing and brand ambassador programs, as well as trade campaign creation, large scale cocktail events production including ideation, back of house coordination, and logistics.

The company currently contracts and employs many Bon Vivants Attachés in cities large and small across America, both in full-time and part-time capacities. The Bon Vivants has become one of the most highly regarded trade-focused agencies for launching and building brand awareness.

In order for a spirit brand to build brand equity, it is necessary to bring it to life via real people leveraging real relationships. Those indivduals, employed by the Bon Vivants, are respected members of their cocktail markets, credible educators, and are able to engage our advocacy model in a way that contributes to the growth of brand’s equity while maintaining a connection to commercial objectives. The Bon Vivants agency team and ambassadors have proven the value of credible peer-to-peer trade advocacy.